What is Brevo? A Complete Guide for Marketers and Business Owners

Brevo, formerly known as Sendinblue, serves over 500,000 customers worldwide.

These customers utilize Brevo’s suite of marketing and communication tools, including email marketing, SMS campaigns, and customer relationship management (CRM) features.

But what exactly is Brevo?

In this guide, we’ll explore what Brevo offers, why it’s gaining popularity among small to medium-sized businesses, and how it can help you strengthen customer relationships and drive growth.

By the end, you’ll have a clear understanding of Brevo’s key features, pricing, and how it compares to other tools on the market.

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What is Brevo?

Brevo is an all-in-one marketing automation and customer relationship management (CRM) platform. Originally known as Sendinblue, Brevo rebranded to emphasize its expanded functionality beyond email.

While email marketing remains central, Brevo now offers an array of features that include SMS marketing, automation, CRM capabilities, and in-depth analytics—making it an ideal choice for businesses looking to manage customer engagement from one platform.

Brevo is designed to help businesses grow by simplifying communication, whether through email newsletters, automated customer workflows, or real-time SMS updates.

It’s especially popular with small to medium-sized businesses for its affordability and scalability, helping brands build meaningful, lasting relationships with their customers.

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Key Features of Brevo

Let’s dive into the main features that Brevo offers to help you better understand how it can support your business goals:

1. Email Marketing

Email marketing is Brevo’s standout feature.

With a vast selection of customizable templates, easy-to-use drag-and-drop editors, and powerful personalization options, you can create professional and targeted email campaigns in no time.

Some key email marketing features include:

• Segmentation: Target specific customer groups based on behavior, preferences, or demographics.
• Personalization: Increase engagement by tailoring emails with dynamic, personalized content.
• A/B Testing: Test different subject lines, email designs, or send times to optimize performance.

2. SMS Marketing

Brevo’s SMS marketing tool lets you reach your customers directly on their phones, ensuring that time-sensitive updates, promotions, and reminders are seen instantly.

This feature is especially helpful for campaigns that require immediate attention or quick customer responses.

3. CRM and Customer Management

One of Brevo’s most useful expansions is its integrated CRM.

This tool allows you to store, organize, and analyze customer data, giving you a clear view of every customer interaction in one place.

With CRM tools like contact management, tagging, and customer segmentation, Brevo makes it easier to deliver personalized communication and improve customer satisfaction.

4. Marketing Automation

Brevo’s automation tools let you set up automated workflows to manage various tasks and customer touchpoints seamlessly.

With Brevo’s automation, you can:

• Nurture Leads: Send targeted content to leads based on their behavior, helping you guide them along the sales funnel.
• Welcome Series: Send automatic welcome emails or offers to new subscribers, creating a warm first impression.
• Abandoned Cart Reminders: Reach out to customers who left items in their carts, encouraging them to complete the purchase.

5. Analytics and Reporting

Understanding the effectiveness of your campaigns is essential, and Brevo provides robust analytics and reporting features to help you track performance.

Recommended To read: What Tool Do You Use for Reporting? 5 Reporting Tools You Must Use.

You can analyze open rates, click-through rates, engagement metrics, and even conversion data to refine your marketing efforts and maximize ROI.

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Brevo Pricing Plans

Brevo offers flexible pricing plans, making it accessible for businesses of all sizes.

Here’s a quick overview:

• Free Plan: Ideal for beginners, this plan includes essential email marketing features and up to 300 emails per day.
• Starter Plan: Starts at $9/month and offers increased email volume with additional features like SMS marketing and enhanced support.
• Business Plan: Priced around $18/month, it includes advanced tools like A/B testing and automation workflows, suitable for growing businesses.
• Enterprise Plan: Custom pricing for larger organizations needing premium support and unlimited features.

The variety in pricing tiers allows businesses to scale up as they grow, choosing the plan that fits their current needs.

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Advantages of Using Brevo

There are several reasons businesses choose Brevo over other marketing tools.

Here are some of the top benefits:

• Affordable and Scalable: With plans tailored to various budgets, Brevo makes it easy for smaller businesses to adopt marketing automation without breaking the bank.
• All-in-One Solution: Brevo combines email, SMS, CRM, and automation in one platform, eliminating the need to juggle multiple tools.
• User-Friendly Interface: Brevo is known for its intuitive dashboard, so even beginners can start creating campaigns with minimal learning time.
• Effective Integrations: Brevo integrates well with popular tools like WordPress, Shopify, and WooCommerce, allowing you to connect it seamlessly with your existing tech stack.

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Potential Drawbacks of Brevo

While Brevo offers powerful functionality, it might not be the best fit for everyone.

Some limitations to consider include:

• Advanced Automation Limitations: Although great for small to mid-sized businesses, Brevo’s automation options may be limited for those seeking very complex workflows.
• Learning Curve for Advanced Features: While the interface is user-friendly, mastering more advanced features like automation workflows might take some time for new users.
• Limited Free Plan: The free plan’s daily email cap of 300 emails may be restrictive for businesses with a larger audience.

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Brevo vs. Competitors: How It Stands Out

When comparing Brevo with other marketing tools like Mailchimp or HubSpot, several distinctions emerge:

• Pricing: Brevo generally offers more affordable plans, especially when compared to HubSpot’s CRM and marketing solutions.
• Ease of Use: Brevo’s interface is straightforward, whereas tools like Mailchimp and HubSpot may require more time to learn.
• Integration Capabilities: While Brevo offers integrations, it may not have as many third-party options as HubSpot. However, it integrates with popular eCommerce platforms and marketing tools.

This comparison can help you weigh Brevo’s pros and cons against other platforms to make the best choice for your needs.

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Getting Started with Brevo

If Brevo sounds like the right tool for your business, here’s how you can get started:

1. Sign Up for a Free Account: Brevo offers a free plan, which is a great way to test out its features.
2. Explore the Dashboard: Familiarize yourself with the main functions, including email templates, CRM contacts, and automation workflows.
3. Create Your First Campaign: Start by designing a simple email or SMS campaign. Brevo’s drag-and-drop editor and templates make it easy to create professional designs.
4. Set Up Basic Automation: Try setting up an automated workflow, like a welcome series, to engage new subscribers right away.

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User Reviews and Testimonials

Brevo has a solid reputation, with users often praising its value for money and ease of use.

Here are a few common sentiments from real users:

These testimonials highlight why Brevo is trusted by thousands of businesses worldwide.

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Conclusion

Brevo is a powerful and accessible tool for any business looking to enhance customer communication through email, SMS, and automation.

Its affordability, ease of use, and all-in-one functionality make it especially appealing for small to medium-sized businesses.

Whether you’re just starting with email marketing or looking to streamline your customer relationship management, Brevo offers a comprehensive set of tools to support your growth.

Ready to try Brevo?

Explore its free plan and see how it can help you connect with your customers and grow your business.