How to send welcome message to new followers on instagram (Free Template)

Here is how to send welcome message to new followers on Instagram automatically, use a third-party tool like ManyChat, which offers a “Follow to DM” feature:

1. Log into ManyChat and connect your Instagram Business account
2. Go to Automation > “Say Hi to New Followers”
3. Set a smart delay (1–5 mins)
4. Create welcome message + CTA button
5. Add follow-up message with links or offers
6. Activate your flow and go live

How to Send Welcome Messages to New Followers on Instagram

(Step-by-Step Using ManyChat)

If you’re wondering how to instantly greet your new Instagram followers without manually checking your DMs…

The answer is simple: automation.

Instagram no longer offers a native welcome message feature…

But ManyChat fills that gap with a powerful Follow-to-DM trigger.

It lets you automatically send direct messages when someone follows your business account.

Here’s how to set it up in under 10 minutes:

1. Connect your Instagram Business Account

Create a free ManyChat account and connect your Instagram Business profile.

You’ll need to grant permission to access messages and automation.

2. Use the “Follow-to-DM” Trigger in ManyChat

Inside ManyChat, go to Automation > Instagram Triggers and select “New Follower.

” This is the Follow-to-DM feature.

3. Set a Smart Delay (1–5 Minutes)

Don’t make your automation feel robotic.

Add a short delay so the welcome DM feels natural, as if you typed it yourself.

4. Write a Warm Welcome Message

Start with a friendly greeting like:
“Hey [First Name], thanks for following! I’m excited to have you here.”

5. Add a Call-to-Action Button

Prompt them with a clear next step, like:
[Get My Free Resource] or [See My Best Tips]
The button will lead to your next message or a link (e.g., freebie, blog, or product page).

6. Customize the Follow-Up Message

After they click your button, continue the conversation with value. Share:

• A top-performing reel
• A free guide
• A discount code
• A link to your community

7. Hit “Publish” and Go Live

Turn the automation on, and from now on, every new follower will receive your welcome DM — instantly and hands-free.

Want a DM template that gets replies? Grab my free copy below.

What to Say in Your Welcome DM (Template Breakdown)

The goal of your welcome message isn’t just to say hi — it’s to start a conversation, deliver value, and guide new followers to your best content or offer.

Here’s how to structure your welcome DM sequence inside ManyChat:

Message 1: Greet + Thank Them by Name
Start simple and personal. Use the follower’s first name to build immediate rapport. For example:

“Hey [First Name]! Thanks so much for following me here — I’m glad you’re part of the community!”

CTA: Invite Them to Take Action
Give them a quick win. This could be a freebie, giveaway, or invite to your private group. For example:

“I just put together a quick guide to [your niche topic] — want me to send it to you?”

Include a button:
→ “Yes, Send It!”

Message 2: Follow Up With Value
Once they click the button, follow up with your best content.

This message should link to something valuable, like a:

• Free guide or checklist
• Top-performing blog post or video
• Discount code
• Community invite

Example:

“Here’s the guide I promised: [link]
It’s helped 100+ people avoid the biggest mistakes in [niche]. Hope it helps you too!”

Bonus: Ask a Simple Question
End with an easy, open-ended question to spark replies.

This boosts engagement and gives the algorithm a signal that people enjoy your content.

For example:

“By the way… What’s your biggest challenge with [your topic] right now?”

This not only triggers replies but also gives you valuable insight into your audience.

Download My High-Response Instagram DM Template (Free)

Want to skip the guesswork?

This is the exact DM script I use that consistently gets:

• Over 45% open rate
• More than 20% reply rate
• Higher click-through to my free guide and offers

It’s short, warm, and works especially well for:

• Coaches who want to guide new leads into a free call
• Creators growing a community or newsletter
• Service businesses sending clients to book or learn more

It’s built inside ManyChat, so you can copy and paste it directly into your automation flow — no tech headaches.

Grab the Free Template Now
Just enter your email below and I’ll send you:

• The full DM script
• Setup instructions for ManyChat
• Bonus: Tips to increase reply rates

Once you sign up, you’ll be redirected to get started with ManyChat — the tool I personally use and recommend.

Final Thoughts — Turn New Followers Into True Fans

Most people get new followers… and never message them.

That’s a missed opportunity.

Instead, start the conversation automatically — while they’re still warm.

A simple welcome DM can:

• Build instant connection
• Share your best content
• Convert followers into loyal fans or customers

Use a tool like ManyChat to make it effortless.

Small DM → Big community.